HP’s printer app has seen a drastic drop in sales in recent months, but the company’s other printers are also seeing a steep drop in traffic.
HP is reportedly having trouble selling its printer software in China due to a shortage of printers, and the company also has trouble attracting customers to its own products.
Now, Amazon, Lenovo’s largest competitor in the “print and do business” market, is reportedly taking a more aggressive stance against HP’s printers.
Amazon has launched its own version of the HP printer app, called KindlePrint, and announced it would soon release a new version of its own printer app as well.
In an email to employees today, Amazon CEO Jeff Bezos said that he is “excited about the opportunity to partner with HP on this exciting new collaboration.”
In a post on his personal blog, Bezos wrote that the new KindlePrint app will include support for HP’s HP-branded printers and “will offer the same flexibility, capabilities, and functionality as our HP-owned Amazon Kindle Print products.”
Amazon has also launched its KindlePrint online store.
In a blog post announcing the new store, Bezos said the company would “be the best place to get KindlePrint with the best deals on Amazon Kindle Paper, Kindle Ink, Kindle Touch, Kindle Paperwhite, Kindle Tabs, Kindle Cloud and Kindle Paper.”
The new Kindle Print app will be available “soon,” and Amazon has not said when exactly it will launch it.
The company has said that it is not in the business of selling printers, though it has said it is “looking into ways to do that” with Amazon’s Prime program.
Amazon announced plans to add a Kindle Print support option to its Kindle app earlier this month.
The KindlePrint support option will allow Amazon Kindle customers to purchase and print digital copies of Kindle content from the company, while also adding a “buy, print, and ship” option to the Kindle app.
Amazon’s KindlePrint apps have seen some of the sharpest declines in sales recently.
In April, the KindlePrint print app was down more than 30% from its peak in January 2016.
That month, the company said that its print app saw its first sales decline since December of 2016.
The app has since rebounded somewhat, but Amazon’s latest earnings report revealed that the Kindle Print store had a net loss of $2.9 million in 2016.
Bezos has previously stated that Amazon’s new Kindle app is not meant to replace the company and its printers.
In its blog post today, Bezos also said that the company has also been looking into ways that it could help other tech companies like Microsoft and Google to sell printers.
“We are excited about the opportunities we have here and will continue to work with these companies as we expand our partnership,” Bezos said.
Amazon recently launched its latest version of a printer app called Kindle Ink 2.0, which also includes support for the HP-made HP-designed HP inkjet printer.
While Amazon has struggled to sell the HP ink jet printer since its announcement in March, the new Ink 2 app will apparently help Amazon customers find other printers that are compatible with its inkjet technology.
In May, Amazon announced that it would begin selling HP ink cartridges in the new HP Ink 2 printer.
Amazon did not disclose how many ink cartridges the new ink cartridges will include, but it is estimated that it will be the most popular type of ink cartridge for HP customers.
Amazon is also reportedly working with Lenovo to add support for a HP-produced HP printer that can print directly from Google Drive.
In June, Lenovo said that a new HP printer could be ready to ship to customers in early September.
The new printer will be compatible with HP’s popular Creative Cloud cloud storage service.
Amazon says it will ship the new printer in early October.
The HP printer also features a camera and Bluetooth capabilities.